POP Italy opens new Studios in the heart of Milan
POP is opening its new Studios, located just steps from the Havas Group’s renewed Milan headquarters. It’s an exciting step forward for our team in Italy – a single hub covering content, post, and audio.
The new space is a natural evolution in POP’s growth: not just an infrastructural upgrade, but the realization of a model that places quality, innovation, speed of execution, and our clients at the center of every decision. The Studios are designed for our teams to work closely and seamlessly with brands, reducing the distance between creative insight, execution, and performance. We’ll be turning the energy of an idea into content ready for all platforms and business results, with smoother, faster, and more coordinated processes.
Within the Studios, POP brings the creative and strategic phases of production in-house, from creating audio and video podcasts to editorial supervision with a dedicated author and episode editing. It’ll also include composing and animating intros and other advanced post-production processes. The new offices foster an ecosystem that integrates creativity, technology, efficiency, and vertical expertise, offering brands a complete production ecosystem and an immediately deployable and scalable service.
“With the new POP Studios, we further strengthen our ability to provide high-quality services to brands. This step is part of the Group’s ongoing investment path, driven by a single ambition: to offer clients a complete, competitive ecosystem of services, increasingly results-oriented,” says Caterina Tonini, CEO of Havas Creative Network Italy and Co-Founder & CEO of Havas PR Milan.
Core services: Content, Post, and Audio
The Content line includes a podcast corner designed to turn every conversation into structured, distributable content: audio and video podcasts, from interviews to corporate content and media training. For photo shoots, there is a studio ideal for editorial and corporate portraits, lookbooks, and product content. It’s also great for creators and influencers, with the possibility to manage casting and fittings in-studio, including a dedicated hair & make-up area.
The Post line features a dedicated, modular editing room for close collaboration with clients. Services include offline and online editing, motion design, CGI and Gen AI technologies, and color correction – allowing the entire finalization phase to be managed with high-quality standards and stylistic consistency.
The Audio line offers a space entirely designed to give depth, rhythm, and recognizability to brand content. The soundproofed audio room ensures clean, immersive productions ready for broadcasting, ideal for sound design, speaker recordings, audio-only podcasts, audio mixing, post-production, and audiobooks.
“We see the new Studios as an ecosystem of creative exchange and cross-pollination, and above all, as a space of proximity: among colleagues, with clients and partners. Alongside the quality of output and process optimization thanks to new technologies, we want to revalue physical spaces to foster dialogue, collaboration, and new forms of co-creation,” says Andrea Proietti, Managing Director & Head of Post-Production POP Italy.
Want more? Check out our LinkedIn post to see the buzz this move generated in the press.
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